Elettra History

Elettra History

Elettra

Our Evolutionary Loop

Elettra has established itself as a leading company in Italy for low-voltage electrotechnical solutions, thanks to its strategic partnership with AEG.

Always driven by innovation and customer satisfaction, Elettra has continuously evolved its offer to meet the challenges of an ever-changing market, keeping quality, reliability and excellent customer service at the core of its mission.

1976

Elettra Srl was founded in Padova, via Cavalletto, as a specialised company in electrical panel wiring and servicing AEG power tools. The entrepreneurial spark of Gastone Bellini, flanked by Antonio Benato, gives life to a company bound to grow.

1984

Relocation to Via Marin. The increase in workload and staff, calls for a larger premises, a tangible sign of Elettra’s first major success.

1987

Marco Bellini, the current Sales Director, marks the beginning of the second generation’s involvement in the company. He embarks on a journey that will lead to the development of a widespread and specialised sales network across the entire country.

1992

A new move to 7th Street. The continuous growth requires a more functional working environment that is suitable for future challenges.

1997

Mario Bellini joins as Administrative and Financial Director. His innovative vision leads to the introduction of advanced IT systems and an efficient organisational structure that still defines Elettra today.
In the same year, Fabio Carraro joins the team – now Head of Technical Development and the brilliant mind behind all of the company’s technical progress.

2009

Elettra builds a new headquarters in Via Lisbona. The constant acquisition of new market share led the company to establish a warehouse of over 2,000 sqm and an office floor of 1,000 sqm, reinforcing its steady growth.

2023

The third generation begins with Leonardo and Mattia Bellini. The family expands and new energies enter the company, ready to make their contribution.

2024

The headquarters was expanded. The success of Elettra’s products and solutions leads to the acquisition of an adjacent building. In line with the company’s commitment to an ever more efficient service, the headquarters has grown to over 4,000 square metres.

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Elettra, authorised distributor of AEG products in Italy, was founded in 1976 thanks to the managerial expertise and insight of Engineer Gastone Bellini.
Starting with a trusted and consolidated team of collaborators, Bellini developed a business project focused on the marketing and distribution of AEG electrotechnical solutions and products for the industrial and civil sectors, with particular attention to low-voltage systems, automation, and electrical distribution.

From the outset, Elettra has been characterised by a strong customer orientation. In the years of its consolidation – in full synergy with AEG’s Technical Offices and Production Facilities – the company has sharpened its offer model, enriching it with an ever-increasing number of professional, technical and commercial services, and paying increasing attention to the specific needs of its customers.

Thanks to its market recognition and the results achieved, in 1990 Elettra became an authorised partner in Italy of AEG Niederspannungstechnik, for the distribution of products under the AEG Low Voltage brand – a wide-ranging portfolio of low-voltage tools and equipment.

At the beginning of the 2000s, with the expansion of the company and the entry of the second generation, with the two sons Mario and Marco Bellini, and Fabio Carraro as technical figure, Elettra received a further evolutionary boost. This strengthening is manifested through various factors, among them, the expansion of the range of products and services. The expansion will soon lead to an expansion of the direct sales network and the indirect sales agent channel.

Moreover, the second generation played a key role in multiple areas, such as the strengthening of the Technical Office, the introduction of advanced IT systems and technologies, and the implementation of ISO 9001 quality certification.

This growth culminated in the construction of the company’s new, and current, headquarters, located in the industrial zone of Padova .

In the post-pandemic period, Elettra entered a renewed phase of development and growth.

In line with this philosophy, the company is committed to introducing an entire catalogue dedicated to photovoltaic solutions, thereby enriching and streamlining its offering of AEG products.
This expansion has been accompanied by:

  • the opening of a new 2,500 sqm warehouse,
  • the company’s entry into the mass retail channel, further increasing Elettra’s market presence

Elettra’s dynamism continues to be nurtured by the arrival of the third generation, who bring fresh energy and innovative ideas. They are supported by a young and talented team, including several prominent talents from the Padova area, and led by Mattia and Leonardo, sons of Mario and Marco respectively, who bring new skills to the organisation.
Among the most significant initiatives are:

  • the creation of an in-house IT Office,
  • the expansion of Marketing and Human Resources functions,
  • a reinforced competitive positioning.

Facing a future in which market needs are increasingly central, Elettra reacts with an offer of efficient products and solutions shaped by a state-of-the-art Customer Experience.

At the heart of Elettra’s world lies a company culture that combines the strength of family, the value of collaboration, and a steadfast commitment to providing tailored services – not just as suppliers, but as genuine partners to our customers.